Market oriented product innovation : a key to survival in the third millennium

Author(s)

• Holt, Knut

Bibliographic Information

Market oriented product innovation : a key to survival in the third millennium

by Knut Holt

Kluwer Academic Publishers, c2002

• : [pbk.]

Note

Includes bibliographical references (p. 360-376) and index

Details

• NCID: BA6055198X
• ISBN:
  • 1402071388
  • 9781441952981
• LCCN: 2002030033
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xi, 410 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.15
  • DC21 : 658.5
• Subject Headings:
  • LCSH : Product management
  • LCSH : New products -- Marketing