Marketing research : methodological foundations

Author(s)

• Churchill, Gilbert A.
• Iacobucci, Dawn

Bibliographic Information

Marketing research : methodological foundations

Gilbert A. Churchill, Jr., Dawn Iacobucci

South-Western, a division of Thomson Leraning, c2002

8th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA60602537
• ISBN:
  • 0030331013
• LCCN: 2001087534
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, OH
• Pages/Volumes: xxvi, 1006 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research