New products management
著者
書誌事項
New products management
（The Irwin/McGraw-Hill series in finance, insurance, and real estate）
McGraw-Hill/Irwin, c2003
7th ed., international ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
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