An organisational theory of advertising

著者

• Davidson, Sinclair
• Kapelianis, Dimitri
• Royal Melbourne Institute of Technology (Australia). Department of Economics and Finance Faculty of Business

書誌事項

An organisational theory of advertising

Sinclair Davidson and Dimitri Kapelianis

（Working paper series in economics and finance, 95-2）

Department of Economics and Finance, Faculty of Business, RMIT, [1995]

注記

"April 1995"

"Centre in finance"--Cover

Includes bibliographical references (p. 18-19)

• NII書誌ID(NCID): BA60633100
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Melbourne
• ページ数/冊数: 25 p.
• 大きさ: 30 cm
• 親書誌ID:
  • BA30318636