Advertising : principles and practice

Author(s)

• Dygert, Warren B.
• Gaw, Walter A.
• Arkin, Herbert
• Colton, Raymond R.

Bibliographic Information

Advertising : principles and practice

by Warren B. Dygert

（The new Littlefield college outlines）

Littlefield, Adams, 1957, c1949

5th printing, [rev.] / rev. by Walter A. Gaw ; editors, Herbert Arkin, Raymond R. Colton

Note

Includes bibliographical references and index

Details

• NCID: BA60664228
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ames, Iowa
• Pages/Volumes: 202 p.
• Size: 21 cm
• Parent Bibliography ID:
  • BA07128629