The guru guide to marketing : a concise guide to the best ideas from today's top marketers

Author(s)

• Boyett, Joseph H.
• Boyett, Jimmie T.

Bibliographic Information

The guru guide to marketing : a concise guide to the best ideas from today's top marketers

Joseph H. Boyett, Jimmie T. Boyett

John Wiley, c2003

Note

Includes bibliographical references (p. 239-245) and index

Details

• NCID: BA60721456
• ISBN:
  • 0471213772
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xiv, 252 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing