Pricing : making profitable decisions
著者
書誌事項
Pricing : making profitable decisions
（Irwin/McGraw-Hill series in marketing）
McGraw-Hill/Irwin, c2003
3rd ed
- international
大学図書館所蔵 件 / 全10件
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注記
Includes bibliographical references and indexes
内容説明・目次
- 巻冊次
-
international ISBN 9780071198608
内容説明
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
目次
PART ONE: INTRODUCTIONEffective Contemporary Pricing Strategies. PART TWO: PRICES AND DEMAND The Economics of Price Determination. Some Useful Findings from Price Perception Research. Price and Customers' Perceptions of Value. Value Analysis. Methods of Estimating the Price-Volume Relationship. PART THREE: DETERMINING RELEVANT COSTS FOR PRICING: The Role of Costs for Pricing Decisions. Profitability Analysis. Marketing Cost Analysis. Developing Full-Cost Estimates. PART FOUR: DEVELOPING PRICING STRATEGIES: Experience Curve Pricing. Pricing Over the Product-Life Cycle. Product-Line Pricing. PART FIVE: ADMINISTERING THE PRICING FUNCTION: Developing a Price Structure. Pricing To and Through the Channel. Justifying Price Differentials. PART SIX: SPECIAL TOPICS ON PRICING: Developing Competitive Bids. Pricing Services. Pricing Decision Models. PART SEVEN: RECOMMENDATIONS: Guidelines for Better Pricing Decisions.
- 巻冊次
-
ISBN 9780072528817
内容説明
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
目次
Section I Introduction Chapter 1Effective Pricing Management Section IIEconomic Foundations of Pricing Theory Chapter 2The Economics of Price Determination Chapter 3The Economics of Information Chapter 4Signaling and Managing Competition Section IIIUnderstanding Customer and Buyer Behavior Chapter 5Behavioral Foundations for Pricing Management Chapter 6Pricing Practices that Endanger Profits Chapter 7Price and Customers' Perceptions of Value Chapter 8Customer Value Analysis Chapter 9Research Methods for Pricing Decisions Section IVProfitability Analysis for Pricing Decisions Chapter 10The Role of Costs in Pricing Decisions Chapter 11Using Leverage for Developing Pricing Strategies Chapter 12Marketing Profitability Analysis Section V Developing Pricing Strategies Chapter 13Experience Curve Pricing Chapter 14Pricing Over the Product Life Cycle Chapter 15Product-Line Pricing Section VIManaging the Pricing Function Chapter 16Developing a Price Structure Chapter 17Pricing To and Through the Channel Chapter 18Legal Aspects of Pricing Strategy Section VIISpecial Topics on Pricing Chapter 19Auctions and Competitive Bidding Chapter 20Extending the Concepts of Strategic Planning Chapter 21Pricing on the Internet Section VIIIRecommendations Chapter 22Guidelines for Better Pricing Decisions
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