The marketing book

Author(s)

• Baker, Michael John

Bibliographic Information

The marketing book

edited by Michael J. Baker

Butterworth-Heinemann, 2003

5th ed

• : pbk.

Note

Includes bibliographical references and index

Details

• NCID: BA60733386
• ISBN:
  • 0750655364
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxxviii, 834 p
• Size: 25 cm
• Classification:
  • DC21 : 658.8
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing