Toyota's French connection : trends in Japanese-European automotive relations
著者
書誌事項
Toyota's French connection : trends in Japanese-European automotive relations
（International economic programme）
Royal Institute of International Affairs , Distributed worldwide by Brookings Institution, 2002
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注記
Bibliography: p. 90-94
内容説明・目次
内容説明
In March 1999, Renault bought a controlling interest in Nissan. Only months before Renault's foray into the Japanese market, Toyota, Japan's most profitable car marker, announced its decision to build its latest European production facility in northern France. Although greeted with less media attention, Toyota's investment decision was equally remarkable. The author analyzes liberalization trends in both the Japanese and the European automotive markets and the reaction of manufacturers to such trends.
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