Cause marketing : build your image and bottom line through socially responsible partnerships, programmes, and events

Author(s)

• Marconi, Joe

Bibliographic Information

Cause marketing : build your image and bottom line through socially responsible partnerships, programmes, and events

Joe Marconi

Dearborn Trade Pub., c2002

• : hardcover

Note

Includes bibliographical references (p. 213-214) and index

Details

• NCID: BA60770553
• ISBN:
  • 0793152585
• LCCN: 2002004699
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago]
• Pages/Volumes: xiii, 223 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Social marketing