How to get more from your marketing dollar : company solutions to the sales-expense problem
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How to get more from your marketing dollar : company solutions to the sales-expense problem
American management Association, c1954
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収録内容
- Appraise the structure of your marketing department / by Robert F. Dick
- Streamline your sales training program / by Carl H. Demmin
- Eliminate unprofitable markets / by Thornton Beall
- Expand customer services / by Ralph F. Hansen
- Keep a firm grip on inventory / by Robert C. Swedenborg
- Take a fresh look at sales aids / by Herbert D. Bissell
