Marketing research : marketing engineering applications

Author(s)

Bibliographic Information

Marketing research : marketing engineering applications

Gary L. Lilien, Arvind Rangaswamy

Prentice Hall, c2003

2nd ed

Available at  / 4 libraries

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Note

"Co-sponsored by Institute for the Study of Business Markets" -- t.p.

Details

  • NCID
    BA60880482
  • ISBN
    • 0130084557
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Upper Saddle River, NJ
  • Pages/Volumes
    vii, 39 p.
  • Size
    26 cm
  • Subject Headings
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