MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

Author(s)

• Rapp, Stan
• Collins, Thomas L.

Bibliographic Information

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

Stan Rapp and Thomas L. Collins

（McGraw-Hill international editions, . Marketing series）

McGraw-Hill, c1987

Note

Bibliography: p. 269-274

Includes index

Details

• NCID: BA60933352
• ISBN:
  • 0071002790
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 278 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Sales promotion
• Parent Bibliography ID:
  • BA03817735