The new how to advertise

Author(s)

• Roman, Kenneth
• Maas, Jane

Bibliographic Information

The new how to advertise

Kenneth Roman and Jane Maas

（A Thomas Dunne book）

St. Martin's Griffin, 1997

2nd ed., expanded and updated, 1st St. Martin's Griffin ed

Note

How to advertise originally published by St. Martin's in 1976. The new how to advertise was a new edition published in 1992, also by St. Martin's. This item is the text of the latter presented as a second edition of the former

Includes index

Details

• NCID: BA60937921
• ISBN:
  • 0312171080
• LCCN: 92000850
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 193 p., [16] p. of plates
• Size: 21 cm
• Classification:
  • LCC : HF5823
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA17043635