International business
著者
書誌事項
International business
Financial Times Prentice Hall, an imprint of Pearson Education, 2003
3rd ed.
大学図書館所蔵 件 / 全19件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Fist published by McGraw-Hill Inc. 1995
Includes bibliographies and index
内容説明・目次
内容説明
The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today -- the dominance of the 'triad' (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, 'green' strategies and corporate responsibility.
目次
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS 1. Regional and Global Strategy 2. The Multinational Enterprise 3. The Triad and International Business PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS 4. International Politics 5. International Culture 6. International Trade 7. International Finance PART THREE: INTERNATIONAL BUSINESS STRATEGIES 8. Multinational Strategy 9. Organizing Strategy 10. Production Strategy 11. Marketing Strategy 12. Human Resource Management Strategy 13. Political Risk and Negotiation Strategies 14. International Financial Management PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION 15. Corporate Strategy and National Competitiveness 16. The European Union 17. Japan 18. North America 19. Non-Triad Nations PART FIVE: INTERNATIONAL BUSINESS FRAMEWORKS 20. Future Challenges in International Business Glossary Acknowledgments Subject Index Name Index
「Nielsen BookData」 より