Marketing

Author(s)

• Kerin, Roger A.
• Berkowitz, Eric N.
• Hartley, Steven W.
• Rudelius, William

Bibliographic Information

Marketing

Roger A. Kerin ... [et al.]

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2003

7th ed.

Note

Includes bibliographical references (p. 682-710) and indexes

• NCID: BA60954046
• ISBN:
  • 0072410752
• LCCN: 2001057963
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xliii, 741 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937