Multinational enterprises in emerging markets

著者

• Luo, Yadong

書誌事項

Multinational enterprises in emerging markets

Yadong Luo

Copenhagen Business School Press, 2002

1st ed

注記

Includes index

内容説明・目次

内容説明

This book aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly.

目次

• Chapter 1 MNEs in Emerging Markets
• Introduction to Emerging Markets
• Economic Environment and Outlook of Emerging Markets
• Commonalities and Distinctions Between Emerging Markets
• MNE Investments and Operations in Emerging Markets. Chapter 2 Investment and Policies in China
• Foreign Direct Investment Environment
• Foreign Direct Investment Policies
• MNE Investments in China- Comparison Between China and Other Emerging Markets. Chapter 3 Investment and Policies in Russia
• Foreign Direct Investment Environment
• Foreign Direct Investment Policies
• MNE investments in Russia
• Comparison Between Russia and Other Emerging Markets. Chapter 4 Investment and Policies in Brazil
• Foreign Direct Investment Environment
• Foreign Direct Investment Policies
• MNE investments in Russia
• Comparison Between Brazil and Other Emerging Markets. Chapter 5 Investment and Policies in India
• Foreign Direct Investment Environment
• Foreign Direct Investment Policies
• MNE investments in Russia
• Comparison Between India and Other Emerging Markets. Chapter 6 Investment and Policies in Mexico
• Foreign Direct Investment Environment
• Foreign Direct Investment Policies
• MNE investments in Mexico
• Comparison Between Mexico and Other Emerging Markets. Chapter 7 Investment and Policies in East Europe
• Foreign Direct Investment Environment
• Foreign Direct Investment Policies
• MNE investments in East Europe
• What is Unique about East Europe. Chapter 8 Investment and Policies in Southeast Asia
• Foreign Direct Investment Environment
• Foreign Direct Investment Policies
• MNE investments in Southeast Asia
• What is Unique about Southeast Asia
• Case Studies - Boeing
• Walmart
• McDonald
• Pepsi
• Johnson & Johnson
• Nokia
• Motorola.

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詳細情報

• NII書誌ID(NCID): BA6095610X
• ISBN:
  • 8763000466
• 出版国コード: dk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Copenhagen
• ページ数/冊数: 399 p.
• 大きさ: 24 cm