On brand name change : a theory of genericization

著者

• Clankie, Shawn

書誌事項

On brand name change : a theory of genericization

by Shawn M. Clankie

UMI Dissertation Services, c1999

注記

Facsim. made from the microfilm master copy of the original thesis (Ph.D.)--University of Hawai'i, 1999

Includes bibliographical references (p. 277-292)

UMI no.: 9940612

詳細情報

• NII書誌ID(NCID): BA60972671
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: xiv, 292 p.
• 大きさ: 22 cm