The fall of advertising and the rise of PR

Author(s)

• Ries, Al
• Ries, Laura

Bibliographic Information

The fall of advertising and the rise of PR

Al Ries and Laura Ries

HarperBusiness, c2002

Other Title

The fall of advertising

Note

Includes index

Details

• NCID: BA60981424
• ISBN:
  • 0060081988
• LCCN: 2002023294
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 295 p.
• Size: 22 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Brand name products
  • LCSH : Public relations