Advertising : principles and practice

Author(s)

• Wells, William
• Burnett, John
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

Advertising : principles and practice

William Wells, John Burnett, Sandra Moriarty

Prentice Hall, c2003

6th ed

Note

Includes bibliographical references and index

Details

• NCID: BA60985323
• ISBN:
  • 0130477222
• LCCN: 2002021433
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, NJ
• Pages/Volumes: xxxii, 599 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising