Marketing communications : contexts, strategies, and applications

Author(s)

• Fill, Chris

Bibliographic Information

Marketing communications : contexts, strategies, and applications

Chris Fill

Financial Time Prentice Hall, 2002

3rd ed

• : pbk

Note

Includes bibliographical references and index

"An imprint of Pearson Education"

Details

• NCID: BA6100681X
• ISBN:
  • 0273655000
• LCCN: 2001034648
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, England
• Pages/Volumes: xxxii, 790 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.123 .F55
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing channels
  • LCSH : Sales promotion