Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably
著者
書誌事項
Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably
Butterworth-Heinemann, 2002
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Go to market strategy
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
New thinking from the author of 'The Channel Advantage'Offers ready made go-to-market strategic planning for any organizationPractical advice and a revolutionary strategic approach to creating and retaining customers using new technologies and new channel mixes for faster, more efficient routes to market.
目次
- Foreword by Neil Rackham
- Go-to-market strategy: a brief tour of the issues and opportunities
- The Ten Commandments of going to market
- Targeting the right markets
- Aligning with your customers
- Choosing the right channels and partners
- Rethinking your products and value proposition
- Putting it all together: the integrated multi-channel model
- Getting started: the ninety-day go-to-market action plan.
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