Marketing in practice

Author(s)

• Kelley, Gill
• Hyde, Mike
• Chartered Institute of Marketing

Bibliographic Information

Marketing in practice

Gill Kelley and Mike Hyde

（The official CIM coursebook）

Butterworth-Heinemann, 2002

• 2002-2003

Other Title

Marketing in practice : 2002 certificate syllabus

Note

"Published on behalf of the Chartered Institute of Marketing"

Includes index

Details

• NCID: BA6101394X
• ISBN:
  • 0750657014
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xv, 202 p.
• Size: 30 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Problems, exercises, etc
• Parent Bibliography ID:
  • BA54512746