Turnaround : how Carlos Ghosn rescued Nissan
著者
書誌事項
Turnaround : how Carlos Ghosn rescued Nissan
HarperBusiness, c2003
1st ed
- タイトル別名
-
Turn around
並立書誌 全1件
大学図書館所蔵 全28件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
内容説明・目次
内容説明
Not since the days of Lee Iacocca at Chrysler has an auto executive captured the imagination of his industry and the broader business world as Carlos Ghosn of Nissan. Ghosn is responsible for one of the most breathtaking business turnarounds of all time - taking the near-fatally wounded Japanese car manufacturer Nissan from the brink of ruin back to profitability in just two years. His achievement is all the more astonishing because he did it as a Westerner operating in Japan's closed, tradition-bound business environment. In Turnaround, business journalist David Magee presents the first behind-the-scenes look at Ghosn, his management methods, and his role as the leader of a new generation of global business managers. A Brazilian of Lebanese descent, Ghosn has led companies to success in the United States, South America, France, and now in Japan. Turnaround reveals how he remade Nissan by defying the business and cultural taboos that in the past have stifled the economy in Japan; how he cut costs, smashed Nissan's Keiretsu relationships, and revived the company's design innovation, quality standards, and product.
Readers in and out of the auto industry will learn the essential management techniques that have helped Ghosn achieve spectacular business results on four continents: The importance of transparency in all business dealings Planning via a cross-functional team approach Cost containment through benchmarking Breaking cross-cultural barriers among employees Sparking innovation through empowerment Combining the dramatic story of the remarkable Nissan turnaround with new lessons for success in a global economy, Turnaround belongs on the desk of every manager everywhere.
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