Taking sides : clashing views on controversial issues in marketing

著者

• Macchiette, Barton
• Roy, Abhijit

書誌事項

Taking sides : clashing views on controversial issues in marketing

selected, edited, and with introductions by Barton Macchiette and Abhijit Roy

McGraw-Hill/Dushkin, c2001

• : pbk.

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA61026726
• ISBN:
  • 0072474491
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Guilford, Conn.
• ページ数/冊数: xvi, 388 p
• 大きさ: 24 cm
• 分類:
  • DC21 : 658.8
• 件名:
  • LCSH : Marketing