The marketing power of emotion

Author(s)

• O'Shaughnessy, John
• O'Shaughnessy, Nicholas J.

Bibliographic Information

The marketing power of emotion

John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

Oxford University Press, 2003

Note

Includes bibliographical references (p. [247]-260) and index

Details

• NCID: BA61027707
• ISBN:
  • 0195150562
• LCCN: 2002070905
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: vi, 274 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8/342
  • LCC : HF5415.32 .O743
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumers -- Psychology
  • LCSH : Marketing -- Psychological aspects
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Decision making -- Psychological aspects
  • LCSH : Emotions -- Economic aspects