The selection of advertising media

Author(s)

• Hobson, John Waller

Bibliographic Information

The selection of advertising media

J.W. Hobson

Business Publications, on behalf of the Institute of Practitioners in Advertising, 1961, c1959

4th ed. (revised)

Note

Includes index

Details

• NCID: BA61034010
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 217 p.
• Size: 23 cm
• Classification:
  • LCC : HF5827
  • DC18 : 659.112
• Subject Headings:
  • LCSH : Advertising media planning