Marketing research

Author(s)

• Proctor, Tony
• Stone, Marilyn A.

Bibliographic Information

Marketing research

Tony Proctor and Marilyn A. Stone

（The M. & E. handbook series）

Macdonald and Evans, 1978

Note

Includes bibliography (p. 169-172) and index

• NCID: BA61063653
• ISBN:
  • 071211291X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Plymouth
• Pages/Volumes: viii, 184 p.
• Size: 19 cm
• Classification:
  • LCC : HF5415.2
  • DC19 : 658.8/3
• Subject Headings:
  • PRECIS : Marketing. Research
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA00529155