Big vision, small business : four keys to success without growing big

著者

• Walters, Jamie S.

書誌事項

Big vision, small business : four keys to success without growing big

Jamie S. Walters

Berrett-Koehler, 2002

Rev. ed

• pbk.

注記

Includes bibliographical references and index

内容説明・目次

内容説明

While most of the business world glorifies growth, Big Vision, Small Business celebrates the art -- and power -- of thinking small. Based on more than 70 interviews with small-business owners and on the author's own experience as a small-business entrepreneur, this book demonstrates that a company doesn't have to be big to make a significant impact. According to the author, a new kind of business owner is emerging. Defining business success qualitatively as well as quantitatively, these individuals ensure that their bottom line balances personal priorities and social responsibilities. The book discusses four areas integral to big-vision, small-business ownership: engaging in inspired planning, knowing which model of growth to follow, maintaining successful employee and customer relationships, and seeking balance and integrity.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA61086182
• ISBN:
  • 1576751880
• LCCN: 2002021562
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco, CA
• ページ数/冊数: xviii ,234 p
• 大きさ: 23 cm
• 分類:
  • LCC : HD2346.U5
  • DC21 : 658.02/2
• 件名:
  • LCSH : Small business -- United States
  • LCSH : Small business -- United States -- Management
  • LCSH : Success in business -- United States