Internet resources and services for international marketing and advertising : a global guide
著者
書誌事項
Internet resources and services for international marketing and advertising : a global guide
（Global guides to Internet business resources series）
Oryx Press, c2002
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注記
Includes indexes
内容説明・目次
内容説明
The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging. Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.
目次
Preface Introduction Global Marketing and Advertising Resources Africa Asia Australia and Oceania Europe North America South America Web Site Title Index Web Site Sponors Index Country Index Subject Index
「Nielsen BookData」 より
