Sports economics
著者
書誌事項
Sports economics
Prentice Hall, c2003
1st ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For upper division undergraduate classes aimed at a general audience (usually comprised of business and sports management majors) or in a seminar for economics majors.
Sports Economics, by Rodney Fort, professor of economics and co-author of both Pay Dirt and Hard Ball, applies a dose of economic thinking to the business of sports. A recognized authority on sports economics and business, Professor Fort shows how the application of the economic way of thinking to team sports leads to a better understanding of the relationship between sports, the business, sports, and the game. Because sports truly are business, off-field economic decisions help determine on-field outcomes.
目次
1. Warm Up: The Business of Sports.
I. DEMAND, SUPPLY, AND SPORTS MARKET OUTCOMES.
2. Demand and Sports Revenue.
3. The Market for Sports Broadcast Rights.
4. Team Cost, Profit, and Winning.
5. Sports Market Outcomes.
II. THE MARKET FOR TALENT AND LABOR RELATIONS.
6. The Value of Sports Talent.
7. The History of Player Pay.
8. Labor Relations in Pro Sports.
III. GOVERNMENT AND THE SPORTS BUSINESS.
9. Subsidies and Economic Impact Analysis.
10. The Stadium Mess.
11. Taxes, Antitrust, and Competition Policy.
IV. COLLEGE SPORTS.
12. College Sports.
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