Market-based management : strategies for growing customer value and profitability

Author(s)

• Best, Roger J.

Bibliographic Information

Market-based management : strategies for growing customer value and profitability

Roger J. Best

Prentice Hall, c2004 [i.e. c2003]

3rd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA61226168
• ISBN:
  • 013008218X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxv, 401 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management