Marketing, a managerial approach
著者
書誌事項
Marketing, a managerial approach
South-Western Pub. Co., c1987
2nd ed
大学図書館所蔵 件 / 全2件
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注記
***記述は遡及データによる流用入力である
Includes bibliographies and indexes
内容説明・目次
内容説明
This book should be of interest to degree and diploma students taking introductory courses in marketing.
目次
Part I: The environments of marketing. What is marketing? Marketing planning and strategy. Uncontrollable environmental variables. Legal and ethical aspects of marketing. Part II: Market identification. Consumer behavior. Intermediate buying. Marketing research. Marketing segmentation. Part III: Product. Product policies. New product development. Part IV: Communication. Advertising and sales promotion. Personal selling. Part V: Pricing. Pricing strategies. Pricing tactics. Part VI: Distribution. Channels of distribution. Wholesaling. Retailing. Physical distribution. Part VII: Marketing specialities. Marketing for services and non-profit organizations. International marketing. Part VIII: Marketing planning. Controlling the marketing effort. Glossary. Name index. Subject index.
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