Contemporary advertising

Author(s)

Bibliographic Information

Contemporary advertising

Courtland L. Bovée, William F. Arens

R.D. Irwin, 1982

Other Title

Advertising

Available at  / 3 libraries

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Note

***記述は遡及データによる流用入力である

Includes bibliographical references and indexes

Details

  • NCID
    BA61352898
  • ISBN
    • 0256027366
  • LCCN
    81084890
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, Ill.
  • Pages/Volumes
    xxiv, 808 p.
  • Size
    29 cm
  • Classification
  • Subject Headings
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