Digital television strategies : business challenges and opportunities
著者
書誌事項
Digital television strategies : business challenges and opportunities
Palgrave Macmillan, 2003
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
目次
Introduction What is Digital Television and Why Does it Matter? A View of the New Viewer Channel Wars The Peculiar Rise and Fall of the Platform Owners Making Production Pay Watch Out America - You're Next The Commercial Breaks Finding Business Models that Work Killer Operators The End of the Beginning
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