Advertising at the point of purchase

Author(s)

• Association of National Advertisers
• Point-of-Purchase Advertising Institute

Bibliographic Information

Advertising at the point of purchase

edited and compiled by the Association of National Advertisers, ; with the cooperation of the Point-of-Purchase Advertising Institute

McGraw-Hill, 1957

Note

Includes index

Details

• NCID: BA61383268
• LCCN: 56011709
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Toronto ; London
• Pages/Volumes: vii, 240 p.
• Size: 24 cm
• Classification:
  • DC18 : 659.157
  • LCC : HF5827
• Subject Headings:
  • LCSH : Advertising, Pont-of-sale