Business economics
著者
書誌事項
Business economics
Financial Times/Prentice Hall, 1998
大学図書館所蔵 全1件
注記
Includes index
内容説明・目次
内容説明
Designed to meet the needs of Business students, this text helps students understand the economic concepts and theories that impact upon business. With a strong emphasis on real world business examples rather than theoretical material, the text differs from traditional Economics textbooks often used by non-Economics specialists. Helping students to begin a sucessful career in industry, the book examines why some firms succeed whilst others fall by the way. The book does not claim to answer all the questions, but sets out to help the student understand the ways in which economic factors affect the business world.
目次
MODULE A: FIRMS.
1. Firms and their objectives.
2. The internal organisation of firms.
MODULE B: PRODUCTION AND COSTS.
3. Efficiency.
4. Size of firms.
5. How firms grow.
MODULE C: MARKETS.
6. Demand and supply.
7. Markets and market failure.
8. Government intervention in markets.
MODULE D: INDUSTRIAL STRUCTURE.
9. Monopoly and competition.
10. Business strategy in different market structures.
11. Competition policy.
12. Privatisation.
13. Multinational enterprises.
MODULE E: LABOUR.
14. Wages and employment.
15. Intervention in the labour market.
MODULE F: MONEY.
16. Money creation and control.
17. Finance for firms.
18. Investment appraisal.
MODULE G: RUNNING THE ECONOMY.
19. Measurement and determination of national income.
20. Management of the economy.
21. Inflation and its effects on firms.
22. Unemployment and its effects on firms.
MODULE H: THE INTERNATIONAL ENVIRONMENT.
23. International trade.
24. The balance of payments and exchange rates.
25. The European Union
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