Harvard business review on strategic alliances

著者

• Hamel, Gary
• Harvard Business School Press

書誌事項

Harvard business review on strategic alliances

[Gary Hamel ... et al.]

（Harvard business review paperback books, . Ideas with impact）

Harvard Business School Press, c2002

タイトル別名

Strategic alliances

注記

Includes index

内容説明・目次

内容説明

This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA61492467
• ISBN:
  • 1591391334
• LCCN: 2002012683
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: vii, 216 p.
• 大きさ: 21 cm
• 分類:
  • DC21 : 338.87
• 件名:
  • LCSH : Strategic alliances (Business)
• 親書誌ID:
  • BA1349541X