Harvard business review on strategic alliances
Author(s)
Bibliographic Information
Harvard business review on strategic alliances
（Harvard business review paperback books, . Ideas with impact）
Harvard Business School Press, c2002
- Other Title
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Strategic alliances
Available at 27 libraries
Note
Includes index
Description and Table of Contents
Description
This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.
by "Nielsen BookData"