Positioning : the battle for your mind

Author(s)

• Ries, Al
• Trout, Jack

Bibliographic Information

Positioning : the battle for your mind

Al Ries, Jack Trout

McGraw-Hill, c2001

Note

Includes index

Details

• NCID: BA61530861
• ISBN:
  • 9780071373586
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: x, 213 p.
• Size: 21 cm
• Classification:
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Positioning (Advertising)