How to write a marketing plan : the Sunday times

Author(s)

• Westwood, John, [lawyer]

Bibliographic Information

How to write a marketing plan : the Sunday times

John Westwood

（The creating success series）

Kogan Page, 2000

2nd ed

Note

Previous ed. published as: How to write a marketing plan. 1996

Details

• NCID: BA6153157X
• ISBN:
  • 0749432543
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: iv, 122 p.
• Size: 22 cm
• Classification:
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Planning
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA52090564