Customer relationship management
Author(s)
Bibliographic Information
Customer relationship management
（A briefcase book）
McGraw-Hill, c2002
Available at 4 libraries
-
Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.81-4088200600093
Note
Includes index
Description and Table of Contents
Description
This reader-friendly series is must read for all levels of managers. All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based "Briefcase Books Series" is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. "Customer Relationship Management" supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
by "Nielsen BookData"