Research methods for business students

著者

書誌事項

Research methods for business students

Mark Saunders, Philip Lewis, Adrian Thornhill

Financial Times Prentice Hall, 2003

3rd ed

  • : pbk

大学図書館所蔵 件 / 全5件

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注記

Includes bibliography (p. [443]-451) and index

内容説明・目次

内容説明

This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students.

目次

1 The Nature of Business and Management Research and Structure of this Book 2 Formulating and Clarifying the Research Topic 3 Critically Reviewing the Literature 4 Deciding on the Research Approach and Choosing a Research Strategy 5 Negotiating Access and Research Ethics 6 Selecting Samples 7 Using Secondary Data 8 Collecting Primary Data Through Observation 9 Collecting Primary Data Using Semi-Structured and In-Depth Interviews 10 Collecting Primary Data Using Questionnaires 11 Analysing Quantitative Data 12 Analysing Qualitative Data 13 Writing and Presenting Your Project Report

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