Research methods in business studies : a practical guide
著者
書誌事項
Research methods in business studies : a practical guide
Financial Times Prentice Hall, 2002
2nd ed
- : pbk
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注記
Includes bibliographical references (p. 198-203) and index
内容説明・目次
内容説明
The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. Key features and benefits of the book: *Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing *Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation *Analyses the important differences between a common sense approach and valid scientific research *Offers clear guidelines about structuring clear, concise and relevant reports. About the authors: Dr Pervez Ghauri is Professor of International Business at Manchester School of Management, UMIST, UK. Dr Kjell Gronhaug is Professor of B
目次
Part I: Challenges and Ambiguities of Business Research 1. Introduction 2. Research in business Part II: The Research Process 3. The Process Perspective 4. Research Problem 5. Research Design 6. Measurements: Mapping the Empirical World 7. Data collection and sources 8. Data Collection 9. Data analysis 10. Data analysis - Quantitative Part III: Implementation 11. Designing survey studies 12. Designing case studies 13. Writing up the report References Appendix Index
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