The kids market : myths and realities

Author(s)

• McNeal, James U.

Bibliographic Information

The kids market : myths and realities

James U. McNeal

Paramount Market, 1999

Note

Includes index

• NCID: BA61575167
• ISBN:
  • 0967143918
• LCCN: 00265781
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ithaca, NY
• Pages/Volumes: 272 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.33.U6
• Subject Headings:
  • LCSH : Young consumers -- United States
  • LCSH : Marketing research -- United States