Basic advertising

Author(s)

• Jugenheimer, Donald W
• White, Gordon E.

Bibliographic Information

Basic advertising

Donald W. Jugenheimer, Gordon E. White

Wiley, c1980

Note

Includes index

Details

• NCID: BA61595073
• ISBN:
  • 0471869937
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xv, 485 p., [8] p. of plates
• Size: 26 cm.