Customer capitalism : the new business model of increasing returns in new market spaces

Author(s)

• Vandermerwe, Sandra

Bibliographic Information

Customer capitalism : the new business model of increasing returns in new market spaces

Sandra Vandermerwe

Whurr, 2001

Note

Reprint. Originally published: Naperville : Nicholas Brealey Publishing, 1999

Includes bibliographical references (p. 277-288) and index

Details

• NCID: BA61614757
• ISBN:
  • 1861563078
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvi, 296 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.5
  • DC21 : 658.8/12
• Subject Headings:
  • LCSH : Customer services
  • LCSH : Target marketing
  • LCSH : Capitalism