Toothpicks and logos : design in everyday life
著者
書誌事項
Toothpicks and logos : design in everyday life
Oxford University Press, 2003
- : pbk
- タイトル別名
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Toothpicks & logos : design in everyday life
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注記
"First published 2002. First published as an Oxford University Press paperback 2003"--T.p. verso
Includes index
内容説明・目次
内容説明
John Heskett wants to transform the way we think about design, by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the users identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology.
目次
- 1. What is Design?
- 2. Utility and Symbolism
- 3. Objects
- 4. Communications
- 5. Environments
- 6. Systems
- 7. Contexts
- 8. Identities
- 9. Futures
- Further Reading
- Index
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