Customer behavior : a managerial perspective

Author(s)

• Sheth, Jagdish N.
• Mittal, Banwari

Bibliographic Information

Customer behavior : a managerial perspective

Jagdish N. Sheth, Banwari Mittal

South-Western, c2004

2nd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA61679617
• ISBN:
  • 0030343364
• LCCN: 2002112213
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xix, 487, 11, 14 p.
• Size: 27 cm
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.32
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumers' preferences
  • LCSH : Consumer satisfaction
  • LCSH : Marketing