Entrepreneurial vernacular : developers' subdivisions in the 1920s
著者
書誌事項
Entrepreneurial vernacular : developers' subdivisions in the 1920s
Johns Hopkins University Press, 2001
大学図書館所蔵 全2件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated.
Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurial" vernacular.
目次
Contents: List of Illustrations Acknowledgments Introduction THE ENTREPRENEURIAL VERNACULAR SUBDIVISION Entrepreneurial Vernacular The Emergence of a Housing Solution in the 1920s The Subdivisions and Their Builders Agency, Form, and Meaning PART I - THREE SUBDIVISIONS AND THEIR BUILDERS Chapter 1: The Ford Homes: The Case of the Borrowed Builders The Ford Homes: Background and Overview The Ford Homes: Design and Construction The Development of Industrialized Building Relations of Production Modeling Efficient Development Chapter 2: Brightmoor: The Case of the Absent Architect Brightmoor: Background and Overview B.E. Taylor and the Development of Brightmoor The Absent Architect Situating Brightmoor Chapter 3: Westwood Highlands: The Rise of the Realtor Westwood Highlands: Background and Overview The Role of Style The Principles of Organization Realtors: The Professional Project Realtors as Community Builders Rationalizing Development PART II - AGENCY, FROM, AND MEANING Chapter 4: The Home-Ownership Network: Constructing Community The Prevalence of the Single-family Detached Suburban House The Home-Ownership Network The Neighborhood Unit Plan Communities on the Ground Chapter 5: Architectural Style: The Charm of Continuity The Ford Homes Brightmoor Westwood Highlands Stylistic Pluralism The Charm of Continuity Conclusion: ARCHITECTURE AS SOCIAL PROCESS Distilling a New Vernacular Entrepreneurial Vernacular and the Landscape Exchange Notes Bibliographical Note Illustration Credits Index
「Nielsen BookData」 より